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Dave Jackson

Unlocking Audience Growth

Published 8 months ago • 3 min read

Podcasting Observations

by Dave Jackson

Raise Your Hand If You Have Never Heard Me

I was waiting for the staff at the Higheredpod.com event to introduce me, so I grabbed my camera and said, “If you’ve never heard my show, or ever heard me speak (in other words you were like, “Who???) I asked them to not be shy and raise their hand.

This is how you grow your audience. You find people who should be listening to your show - but aren’t. I then had ONE chance to make a good first impression.

Feedback

I got some good feedback, and one note that made me cringe.

The praise was that it was educational, filled with good info, and entertaining.

The note? I had met some of the attendees the night before at a meetup and added three slides to the presentation that fit this situation. This happened late at night, and you guessed it - had a typo (and lucky me I copied one slide and edited so they got to see the typo twice - ugh…). As much as I hate to hear of my mistakes, I DEEPLY appreciate it when someone shows me a way I can improve (Thanks Christopher!).
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Now I could beat myself up, or I can look at this as a learning lesson. The lesson? Don’t add slides at midnight when you’re 10 minutes from going to sleep. Tuck the knowledge away for another day and realize you did the best you could.

One of the reasons I chose to attend is I didn’t recognize ANY of the speakers, and aside saw it as a great opportunity to grow my network (and it was).

Get in front of people who should be listening to your show (in any format on or offline) but aren’t. Make friends with them, and tell them about your show.

My Latest Content

School of Podcasting (​follow​)
​You Can Be an Influencer Without Being the Best: Lessons from Ace Frehley of Kiss​

Ask the Podcast Coach (follow)
​No Engagement? Maybe You Should Check Your Website​

Your Podcast Consultant (​follow​)
​Can You Really Podcast on Just an iPhone?​

My Blog
​The Stat YouTube and Spotify Don’t Wan’t You To Know​

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Stuff That Caught My Eye

Exposing the Gambling Epidemic

Anyone who knows younger men (but it’s spreading to everyone) should watch this. It’s evil.

​Check it out!​

YUNGBLUD - I Was Made For Lovin’ You (from The Fall Guy)

I always appreciate hearing someone take a well known song and take it in a different direction and it almost creates an entirely new song.

​Check It Out.​

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Coming Soon

I'm doing a revamped version of "How to start a podcast from scrath" episode. Follow the show to get the episode the minute it’s available.

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Go Podcasting!

Dave Jackson ​
2018 Podcaster Hall of Fame Inductee
Podcast Consultant, Speaker, Author
​www.schoolofpodcasting.com
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P.O. Box 6574, Akron, OH 44312
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Dave Jackson

Podcast consultant - School of Podcasting

Dave Jackson began podcasting in 2005 and launched the School of Podcasting (schoolofpodcasting.com). He has helped hundreds of people plan, launch, and grow their podcasts. In 2018 he was inducted into the Academy of Podcasters Hall of Fame.

Read more from Dave Jackson
Anyone Buy Spotify

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about 2 months ago • 3 min read

Podcasting Observations by Dave Jackson Do Podcasters Want Feedback? Maybe I’m weird (we may have established that previously), but I love when I got constructive feedback or praise. Maybe it goes back to when I was a waiter. If someone complained, I had a chance to fix the issue and still get a tip. In fact, if you solved an upset customer’s problem, you often had a customer for life. In the past I’ve offered reviews/audits of podcasters (these are part of your subscription to the School of...

4 months ago • 2 min read

Podcasting Observations by Dave Jackson Using AI To Keep Me Focused I was getting ready to record an episode. I had my one sentence summary: “You don’t have to be the best at something to influence them. Case in point: Ace Frehley.” It’s one of those “Dave talks about a dead person and relates their talent to podcasting” thing that I do. So I had my bullet points and hit record. Thirty eight minutes later I listened to it and thought I was done. It was Wednesday. Sunday when I went to edit...

4 months ago • 3 min read